THE SITES

Scroll the site, not a picture of it.

Every website below is live and captured top to bottom, at desktop and phone widths. You drive the scroll. The notes in the margin follow the page as it moves, the way a creative director marks up a proof.

Reins Western Goods
Mortenson Ranch
Green Gables Play School
LePlatt’s Pond
William R. Robins
Hangxiety
Coop’s Auto Detailing

Shopify

Reins Western Goods

A western lifestyle brand's storefront, built to sell from day one.

Read the case study →reinswestern.com↗

Margin notes

The cover
Opens like a magazine, not a catalog.
Full-bleed photography from the shoot, one headline, one button. Nothing competes with the picture.
Furniture
A department gets its own stage.
Furniture is a real line for Reins, so it gets a cinematic panel instead of a tile in a grid.
Get the look
The shot sells the bag.
Lifestyle image on the left, the exact products on the right with prices. The photograph does the persuading.
Shop women’s
Categories worn by real people.
Jewelry, pants, jackets, boots. Every category tile is a crop from the same shoot, in the same light. No product on white.
The line
Brand voice gets a quiet moment.
“Made for the long ride. Built for the ones who don’t quit.” One sentence, set alone, between two sections of merchandise.
Bags and accessories
The custom line, on location.
Two dark panels, shot in the field. The type sits inside the photograph instead of below it.
The store
60 E San Francisco St, Santa Fe.
The site sends people to the Plaza, and the Plaza sends them back to the site. Map, hours, walk-ins welcome.

0% through a 6,276 px homepage

reinswestern.com

The full Reins Western Goods homepage at desktop width, scrolled top to bottom

Shopify + custom booking

Mortenson Ranch

A working ranch and movie ranch outside Santa Fe, with rides, weddings, and a buffalo named Clyde.

Read the case study →mortensonranch.com↗

Margin notes

The cover
The hero rotates through what the ranch does.
Rides, weddings, events, film shoots. Whatever frame you land on, the Book Now button is in the same corner.
The menu
Horse rides, weddings, events, Meet Clyde.
Four doors into the ranch. The buffalo gets equal billing with the weddings, and he earns it.
The owner
A life built around horses, land, and the real West.
Clint Mortenson in his own words, beside a photograph of him working a steer. The story sells the place.
From the ranch
The ranch has a newsroom.
Miss Rodeo America rides Clyde. The Western Market. Stories the ranch posts itself, which keep the site alive between seasons.
Don’t miss the next one
Events feed the list. The list feeds events.
What you missed on the left, the sign-up on the right. The Western Market draws over a thousand people, and this is how they hear about it.
Trusted by
Lucchese, Boot Barn, Disney, Marlboro.
More than 250 productions have shot on the movie ranch. The logos do the credentialing so the copy doesn’t have to.
Find us
The whole ranch, drawn by hand.
Drive times from the Plaza, Albuquerque, and the airport, next to an illustrated map of the property.

0% through a 6,823 px homepage

mortensonranch.com

The full Mortenson Ranch homepage at desktop width, scrolled top to bottom

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Green Gables Play School

A Waldorf-inspired play school in Galisteo whose website changes with the seasons.

greengablesplayschool.com↗

Margin notes

The cover
It knows what season it is.
The sky, the hills, the accent color, and the headline all change with the calendar. Today it says golden autumn. There is a Wheel of the Year under the hero to try the other three.
The almanac
What little hands are doing now.
Apple picking, wool carding, handmade gifts, leaf piles. A field-guide list that rewrites itself each season, so the page is never out of date.
The teacher’s voice
Rhythm is essential to our days.
One line of the school’s philosophy, set large in its own gold. The site talks the way Ms. Rachel talks.
Four doors
Start anywhere in the little world.
Early childhood, summer camps, the animals, festivals. Four arched photographs, four paths, one backyard.
The animals
Earl, Huckleberry, Petunia, Maple.
The best teachers of care get portraits, names, and jobs, the same as the staff. Parents remember the pig.
Ms. Rachel
The heart of it all.
A letter from the teacher, signed. Thirty years, Waldorf-trained, running the school since 2015.
Come visit
Whatever the season.
The close bookends the cover: same green, same invitation, a tour to schedule.

0% through a 9,013 px homepage

greengablesplayschool.com

The full Green Gables Play School homepage at desktop width, scrolled top to bottom

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LePlatt’s Pond

A lakeside wedding venue on a working Colorado ranch, run by the owner herself.

Read the case study →leplattspond.com↗

Margin notes

The cover
The first chapter of your ever after.
The ceremony site under the cottonwoods, one line, one button. Book a tour is the whole ask.
The ranch, in numbers
100 acres. 200 guests. 3 days.
The three facts every couple asks first, answered before they have to scroll for them.
Celebrate with us
Four ways in.
Weddings, events, the Loft, the ranch. Each gets its own photograph and its own page.
The weekend map
The whole property, drawn by hand.
Ceremony site, reception tent, lodging, the river. Couples plan the weekend from one illustration.
Where memories are made
Real weddings, real cattle.
A gallery the owner updates herself. Two sites became one, and no agency sits between her and her own photos.
Questions, answered
The FAQ takes the phone calls.
How many guests, what is included, the closest airport. Answered on the page so the inbox stays quiet.

0% through a 8,429 px homepage

leplattspond.com

The full LePlatt’s Pond homepage at desktop width, scrolled top to bottom

Next.js on Vercel · WCAG 2.1 AA

William R. Robins

A legacy site for the author of From Smaller to Larger, with a writing companion and a readers’ wall.

Read the case study →scalefromsmall.com↗

Margin notes

The cover
One sentence, in his own words.
No photograph, no tagline. William’s thesis set large in a serif, the way it reads in the book.
The author
A treatise, in plain language.
A drop-cap bio on the left, the book on the right with one button. A 26,500-word argument described in three sentences.
Recent letters
William keeps writing.
Short, dated, one-minute reads. He talks or types them into the Writing Companion, and nothing goes up until he has read it.
What readers are saying
The Reactions Wall.
Readers leave a note, the family approves it with one click, and it joins the wall and the printed bound edition.
The footer
Accessibility isn’t a link. It’s the build.
WCAG 2.1 AA from the first line: skip links, real contrast, an accessibility statement. Built for a reader who is 86.

0% through a 2,253 px homepage

scalefromsmall.com

The full William R. Robins homepage at desktop width, scrolled top to bottom

Next.js on Vercel

Hangxiety

A nightlife safety app for college students, launching first at Fort Lewis College in Durango.

hangxietyapp.com↗

Margin notes

Act I · 9 PM
Tonight’s gonna be good.
The page is one night out in three acts. It opens at pregame, in sunset orange, with the app’s first move: start a Safety Group with your friends.
Act II · 1 AM
Everyone’s on the map.
Midnight goes dark. Four features, each a sentence long: Safety Groups, one-tap SOS, venue reviews from verified .edu students, a safe walk home.
Act III · 9 AM
Everyone made it home.
Morning is cream and quiet. The waitlist form lives here, after the story has been told, with the rules underneath: groups expire, no history, your people only.
Credit where it’s due
Every crew has a guardian.
The pin dropper, the one who keeps count, the one who walks everyone home. Three cards you can send to a friend. The share is the marketing.
The sign-off
It alerts your contacts. It does not contact 911.
The one line a safety app has to say plainly, in the footer, before the wordmark.

0% through a 4,070 px homepage

hangxietyapp.com

The full Hangxiety homepage at desktop width, scrolled top to bottom

GoDaddy

Coop’s Auto Detailing

A mobile luxury detailing business in Rio Rancho, built to win local search.

Read the case study →coopsautodetailing.com↗

coopsautodetailing.com

The full Coop’s Auto Detailing homepage at desktop width, scrolled top to bottom

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