WEBSITE · LOCAL SEO
Coop’s Auto Detailing
A mobile detailer in Rio Rancho whose website never said Rio Rancho. We rebuilt it in a week around where Cooper works and what he charges, then set up the search side. Bookings doubled.
2x
bookings after the January 2025 launch
1st
page on Google, in our launch recap
90th
percentile local SEO score, in the same recap
THE FINISHED SITE
A first visit, recorded on the live site.
The offer, the work, the contact form, then Services from the menu. Recorded on coopsautodetailing.com, October 1, 2026. The photos on the site, and the foam-covered Corvette at the top of this page, are Cooper’s own.
THE PROBLEM
A Rio Rancho detailer, on a site that never said Rio Rancho
Cooper Hill started detailing in 2021 as a summer hobby while he was at college in Durango, and turned it into Coop’s Auto Detailing, LLC: mobile detailing for Rio Rancho and the towns around it.
In November 2024, his website was a Webflow template that had never been made his. The headline said Albuquerque, and Rio Rancho appeared nowhere on the homepage. The page addresses still named Portland. And it called Coop’s the local choice “since 2017,” four years before Cooper started.
For a mobile business, the website and the Google listing are the storefront. When someone in Rio Rancho searches for a detailer, the site has to say Rio Rancho.
THE RECEIPTS
“Car Detailing Albuquerque, New Mexico”
The old homepage headline. Coop’s is based in Rio Rancho, which the page never named.
“Your Local Detailing Choice Since 2017”
A template line. Cooper started detailing in 2021.
“/ceramic-coating-portland”
The old ceramic coating page’s address, left over from the template.
Quoted from the Internet Archive’s November 11, 2024 copy of coopsautodetailing.com. The archive kept the words but not the styling, so the old page isn’t pictured.
THE RULES
Three things the remodel had to get right
- 1
Say where he works.
Rio Rancho in the first line of the homepage, in the page descriptions Google shows, and at the foot of the services list.
- 2
One week.
First feedback in 72 hours, and the full site delivered in a week.
- 3
His own photos.
Every picture on the site is Cooper’s: cars from his jobs, and his own blue Subaru.
THE PROCESS
A week to build, then the search side
The remodel ran in January 2025: Cooper first, a draft in three days, the full site in a week, then his Google listing and the on-page work.
Nov 2024
The starting point
The Internet Archive’s copy of his site: a Webflow template headed Car Detailing Albuquerque, New Mexico.
Day 1
Kickoff with Cooper
Time with Cooper to learn the business first: what he offers, where he drives to, and how he wanted it to come across.
72 hrs
First draft
A working draft in front of Cooper for feedback within three days.
Day 7
The full site
Home, Services, About, and Contact, built on GoDaddy Website Builder and delivered in a week.
Jan 2025
The search side
His Google Business Profile optimized, and on-page SEO across all four pages, including a written description for each one.
Jan 26
Live
The Internet Archive’s first copy of the new site, in January 2025.
After
The numbers
Our recap after launch: first page on Google, a 90th percentile local SEO score, and twice the bookings.
THE BUILD
Four pages that answer a searcher’s questions
Where does he work, what does it cost, who is he, and how do I book? Each page answers one of those.
Rio Rancho in the first line.
The offer comes first: luxury detailing, delivered to your doorstep. The line under it says where: premium mobile detailing in Rio Rancho.
One button asks for a free quote, and the phone number sits right under it, because booking happens by call or text.
Every package, priced on one page.
Interior detailing is $120 to $175, exterior is $100, and the full detail is $200 to $250, each with a checklist of what’s included. Add-ons like clay bar and pet hair removal are listed below.
A customer knows the price range before they call, and the page closes on how to book: call or text, with mobile service across Rio Rancho and the surrounding areas.
Cooper, by name.
The About page is in his voice: “Hey, I’m Cooper Hill, the owner of Coop’s Auto Detailing, LLC.” It tells how a summer hobby in 2021 became the business.
It also introduces his blue Subaru, kept the way he keeps his customers’ cars, and the Rio Rancho and Albuquerque community he grew up in.
Performance
Accessibility
Best Practices
SEO
The live homepage on desktop. Lighthouse 12, October 1, 2026. On a phone: performance 67, accessibility 98, best practices 75, SEO 100.
Found on Google.
The site was half the job. We optimized his Google Business Profile, the listing that shows up on the map, and did on-page SEO across all four pages: a written description for each, three of them naming Rio Rancho.
Our recap after launch had him on the first page of Google, with a 90th percentile local SEO score.
THE SITE, END TO END
Scroll the site, not a picture of it.
The live Coop’s Auto Detailing homepage, captured top to bottom at desktop and phone widths. You drive the scroll. The notes in the margin follow the page as it moves.
EVERY PAGE
Four pages, desktop and phone
Home, Services, About, and Contact, in the same black and sky blue as his logo.
THE RESULT
What changed, line by line
The headline
Before“Car Detailing Albuquerque, New Mexico.”
Now“Premium Mobile Detailing in Rio Rancho,” under the offer.
Who he is
Before“Your Local Detailing Choice Since 2017,” a template line.
NowCooper Hill, detailing since 2021, in his own words.
Page addresses
Before/ceramic-coating-portland, /fleet-cleaning-portland.
Now/services, /about, /contact.
BeforeA homepage that never mentioned Rio Rancho.
NowFirst page on Google, with an optimized Business Profile.
Bookings
BeforeThe baseline before launch.
NowTwice as many after the January 2025 launch.
The site says what Cooper does, where he does it, and what it costs. Then it gets out of the way of the phone call.
Results are from our launch recap and confirmed by Kahlil on October 1, 2026. Lighthouse was measured on the live site the same day.
A detailer who works in Rio Rancho now has a website that says so, and twice the bookings to show for it.